As the 2024 presidential race heads into its final days, Vice President Kamala Harris’s campaign strategy has come under scrutiny, with recent revelations indicating her campaign is running targeted advertisements tailored vastly differently for Jewish and Arab American audiences in key swing states.
According to a CNN investigation, the Harris campaign is employing micro targeted ads in Pennsylvania and Michigan—two critical states where undecided voters could tip the balance.
Harris’s Pennsylvania ads, aimed at Jewish voters, prominently feature her stance on Israel. A Facebook advertisement showcases footage from her speech at a Democratic National Committee event, where she vocally supports “Israel’s right to defend itself.” This messaging shows her “alignment” with pro-Israel sentiment, a topic of particular interest to Pennsylvania’s Jewish population as the conflict between Israel and Hamas continues to dominate international headlines.
“And let me be clear,” Harris said in the ad featured in Pennsylvania. “I will always stand up for Israel’s right to defend itself, and I will always ensure Israel has the ability to defend itself, because the people of Israel must never again face the horror that a terrorist organization called Hamas caused on October 7, including unspeakable sexual violence and the massacre of young people at a music festival.”
“Know this, I will never hesitate to take whatever action is necessary to defend our forces and our interests against Iran and Iran-backed terrorists,” she finished. However, omitted from the ads are two sections of her speech that underscored the “suffering” in Gaza, which she described as “heartbreaking.” […]
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