Future Forward, the top super PAC backing Vice President Kamala Harris, is advising Democrats to broaden their messaging strategies in the final phases of the campaign. The PAC shared in a recent email that its internal testing found messages focused solely on former President Donald Trump’s character and labeling him as a fascist to be less effective. Instead, they are encouraging a shift towards other more persuasive talking points.
“Attacking Trump’s Fascism Is Not That Persuasive,” declared a bolded line in the regularly distributed email known as Doppler. Another line stated, “‘Trump Is Exhausted’ Isn’t Working.”
“Purely negative attacks on Trump’s character are less effective than contrast messages that include positive details about Kamala Harris’s plans to address the needs of everyday Americans,” the email continued, according to The New York Times.
Chauncey McLean, the president of Future Forward, provided a rare clarification to The Times regarding the contents of the Doppler email. “Don’t over-read this,” he advised. “This is just one of our regular emails sharing testing results from thousands of pieces of earned and social media content. It shows people that the most effective way of using Trump’s words and behavior is tying them to consequences in voters’ lives. That’s what Kamala Harris does every day by comparing her to-do list with his enemies list, for example.”
In an interview with The Times last week, John Kelly, the Trump White House’s longest-serving chief of staff, said that he believed that the former president met the definition of a fascist. […]
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