An effective messaging strategy is a cornerstone of a successful political campaign. Unfortunately, Vice President Kamala Harris’ lack of an effective messaging strategy led to her defeat and there is now introspection from the Democratic Party on what happened. Here are Harris’s six colossal mistakes:
1 — Harris failed to craft a unique message that separated her from President Joe Biden. From day one, Harris should have made it clear that she represents a new generation of leadership. Showing humility, she should have taken responsibility for some of Biden’s failures, while promising to do better. Instead, in one example, Harris refused to apologize to Alexis Nungaray, the mother of Jocelyn Nungaray, who was murdered by an illegal immigrant let into the country because of Harris’ border mismanagement. Naturally, this rubbed voters the wrong way.
While Democrat strategists are making excuses for Harris’ failure to distance herself from Biden, Harris could have leveraged the need to remain loyal to Biden as a strength. Her message should have been that she worked with Biden, understands how his generation of leadership operates, and therefore would be able to transition into a better vision for leadership. Instead, in what was perhaps one of the worst lows of Harris’ campaign, Harris stated that “not a single thing comes to mind” when asked what she would do differently than Biden. This conveyed to voters that Harris would be a continuation of the failed Biden administration.
2 — Harris did not put forth a compelling vision for the American people.
Americans typically vote for a vision. In 2008, Americans voted for Barack Obama based on the vision of: “Change we can believe in.” With this vision, Obama is often credited with revolutionizing political campaign marketing while using innovative marketing tactics. He became a household name through a vision for “hope and change” and “post-partisanship.” It was a vision that, while ultimately introducing a new type of divisiveness, captured the pulse of the public and met people where they were after Bush’s failures. Beyond the Obama era, Trump took political visionary marketing to a new level with his “Make America Great Again” movement, a vision that has endured for a decade. […]
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